Why should customers choose to do business with you instead of someone else? How do you attract new business when your time, money and resources are limited? Is handing out business cards at a networking reception your idea of a marketing "campaign"?

Customers are the lifeblood of your business. Marketing is what gets prospects calling, the cash register ringing and customers coming back again and again. Do no marketing, your business fails. Do a little marketing and your business struggles to survive. But if you want to achieve breakthrough growth and outperform your competition, you need a well thought-out, marketing approach to get the job done. 

This hands-on workshop focuses on developing a multi-pronged marketing system that gets results. When you leave this session you will know how to:

• Use  the 6-step buying process to increase sales.
• Make offers to customers they can't refuse and attract more business to your company.
• Analyze which marketing tools will work best for you and why.
• Determine if you pass the 5-point "word of mouth" readiness test.
• Motivate customers to do business with you again and again.
• Create a winning strategy using the 3 primary guerilla marketing methods.
• Use the Funnel System to build a marketing campaign that works.

Who Should Attend:

• Small and Home-based businesses
• Seasoned business owners in need of fresh ideas to take their companies to the next level
• Professional service providers
• Aspiring entrepreneurs looking for tips on how to get a new venture off the ground

Your presenters:
Lloyd C. Grant and Cynthia Franklin are the cofounders of KIP Communications, a diversified business-to-business media and marketing company that includes publishing, conferences and events, training, and consulting units.

The pair lectures frequently on entrepreneurship, marketing, economic trends, business development strategies and access to capital. They are the recipients of numerous awards and honors, and have been featured in Essence magazine, The New York Times, Crain’s NY Business, and The New York Daily News, and have appeared on WABC-TV’s Like It Is with Gil Noble, WNBC-TV, and Bloomberg radio as well as a host of other media outlets. 

Please Read

Refund policy: Please note that registration fees are non-refundable. If you are unable to join us, we will happily apply your registration fee towards another workshop or seminar that will help you grow your business.

Persons with Disabilities: Reasonable arrangements for persons with disabilities will be made if requested at least two weeks in advance. Contact: Miguel Centeno 212-264-9487 or Miguel.Centeno@sba.gov.

Security Requirements: Due to strict security regulations, positively no guests are checked-in or admitted into the building after 6:00 p.m. We strongly recommend arriving no later than 5:45 p.m. to allow yourself adequate time to go through security screening. You must have valid photo ID to gain entry.

Subway Directions:
A/C to Chambers St. Walk 1 block east to Broadway. Walk 3 blocks north to Duane St.

J/M/Z/4/5 to Chambers/Centre Street. Walk one block west to Broadway. Walk 3 blocks north to Duane St.

R to City Hall. Walk north on Broadway 4 blocks to Duane St.